If you want to attract more visitors to your site, look at your niche graphics to see if they really pass muster. Well designed graphics will persuade new visitors to come in and explore your site and convert a visitor into a sale. A bad design is as good as setting up a direct debit to pay your competitors.
A website is a mixture of niche graphics, images and text and it takes a good eye to achieve the right balance between them. Where there are not many images, the page will look quite plain and uninteresting, whilst too many and it can be confusing as well as being very slow to download.
When you make your website you need to consider all the elements that unite to achieve your look. First is the header graphic which will have the site name or product being sold. It will normally be used on every page so that there is a consistency to the site. The same style is employed in your footer graphic so that the top and bottom of your page look alike. Another important graphic element is a picture of your product which has to look good so that it makes people want to buy from you. The final important web graphic is your ‘Buy Now’ button. This can be made to reflect the style of your site or it can be the one supplied by Paypal or whoever you use. Where you buy a complete mini site graphics package, you will often get all these supplied ready to use. There are other little mini site graphics that can be used, such as check boxes, bullet points and buttons that are used to navigate around the site.
Although the PNG format is quite handy to use, it is better to keep to the JPEG format for photographs and GIF for other graphics when you put them on your site. This is because they are recognised by virtually all copies of all versions of all browsers. You may keep yourself updated with the latest software versions but others do not. Especially if they are still getting on-line via a dial up account.
You can create a good header with a combination of pictures, text and colours. You will need to source these images from the various image library sites. Some are free whilst others require payment but all will require a good period of time to find the right ones for your sight. The same will apply to any clip art or other graphics.
Even though broadband has speeded things up, it is important to keep your file sizes to a bare minimum as there are still a significant number of people who are still using dial up. All your pictures should have a maximum resolution of 75 dpi.
In order to assist getting images and graphics optimised for the web, there are free programs available such as Imageresizer and Pixresizer. These may even be supplied by your web host.
Think of the header as the cover of a magazine, it is the first thing seen as your page loads and it is what will make a person go into your site or hit the back button. You should have this at the top of every page of your site, not just the index page. This will ensure that you visitors know they are still on your site and will help to give them confidence to buy.
A picture is meant to be the same as a thousand words so it is worth putting a good image of your product on your index page that will help your potential customers put their hand in their pocket and buy from you.
A well crafted background is also a great sales weapon . This can be an image or a colour or even a colour with a texture and should compliment your header so that the page looks seamless.
If you are using a coloured background, always go for something more subtle than ‘in your face’ so that you gently lead them into purchasing your product.
Good graphics are very important but can you really spend all that time learning how to construct them? You can find a number of sites that sell a great range of mini site graphic packages or niche graphics that will really make your site look professional and will repay themselves very quickly.
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