Why do some websites do extremely well and others just barely crest for a while and then sink under the surf? It could be something to do with the big picture. Website statistics can teach you a lot about how your online business is doing. Let’s have a closer look at how this works.
Getting Set Up.
Keep a close eye on your progress as soon as you launch your website development. You can’t visit the site every single day. Even though you want to, other things take your time too. Besides, if you automate most everything, your site will be able to run itself with very little interference from you except for site upkeep and adding new content and products.
To do this, will require a well thought out approach. Fundamentally, you need to be able to measure what goes on, on a daily basis. What do people do – visit, read, click on the ads, view what you have and interact with a shopping cart. Each of these activities will help you to determine how your business will proceed in the months and years ahead.
Files can be added to your site to help you gather statistics. Alternatively, you can use a website statistics program to help you. Choose something like Google Analytics. You may well be familiar with Google products and know how they can help your business succeed.
Analyse the following with Google Analytics:
* Traffic.
* Ads or Marketing Strategies.
* Keywords.
* Conversion rates.
This is only the beginning. You sign up and the program will walk you through the rest of what you need to become familiar with, but be ready for business, because there’s a lot to learn.
Making Your Changes.
As you now have a way to track any changes you make, see what information you can glean versus not doing anything at all.
* Make Sure Your Keywords Are Optimised – you might even find that the keywords you had decided upon are not really appropriate. Using stats on page views and visitors, you can tell which of your keywords is bringing in the most traffic. For the ones that are not, consider exchanging keywords on that web page and see how that might improve sales.
* Make Your Content Offerings Better – if you find low page views, then people can’t find your content on that all-important first page of search engine results. Look again at your content. Is your keyword density appropriate? Are you using too many? If you do, search engines will consider you to be keyword stuffing and they don’t like this. You have to be able to provide quality information using only the most appropriate number of words.
Are you analysing your site stats? Remember to change one parameter at a time to find the right mix that will help your website development succeed.
Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!